Skip to main content

INDIAN FORMAL WEAR AND ITS MARKET SIZE

INDIAN FORMAL WEAR 

The formal wear can be classified as men's formal wear and women's wear .The Indian women's wear formal segments also includes garments like salwar kameez,lehanga choli and sarees.The men's wear formal wear is Sherwanis and Nehru jackets but India is a diverse country so each state of India have their own formal wear.

MARKET SIZE 

Formal wear contributes to approx 63% of men's wear and women's wear 75%.The size of Indian formal wear is approx $42 billion.Going by the current trends,the formal wear market is excepted to reach $84 billion by 2025.Also to increase the pie value,big players in the formal wear are innovating and coming up with smart clothing that can monitor emotions,track heart rate and observe movements and make payments.Indian women's formal wear is the fastest growing market.Thanks to the increase in the no. of working women.
LEHANGA

SHERWANI

SALWAR KAMEEZ

SAREE

NEHRU JACKET

Comments

Post a Comment

Popular posts from this blog

Trickle across and Trickle up theory

TRICKLE-ACROSS THEORY Proponents of the trickle across theory claim that fashion moves horizontally between groups on similar social levels.                    In this theory, there is little lag time between adoption from one group to another. EXAMPLES:-   aviator glasses, kimonos,bold bottoms and many more. kimono aviator sunglasses bold bottom TRICKLE-UP THEORY The trickle up theory or bubble up pattern is the newest of fashion movement theories.In this theory the innovation is initiated from the street , so to speak and adopted from lower income groups; thus the movement is from the bottom up. EXAMPLE:-  pea jackets, khaki pants,leather jackets, punk look,t-shirts,ripped jeans. RIPPED JEANS KHAKI PANT LEATHER JACKET PUNK LOOK T-SHIRT
Post a Comment
Read more

FASHION AND ITS THEORY.

                                                          FASHION Fashion involves change novelty,change,and the context of time,place and weaver.'Blumer' describes fashion influence as a process of collective selection whereby the formation of taste derives from a group of people responding collectively to the spirit of times . Central to any definition of fashion is the relationship between the designed product and how it is distributed and consumed.                                                                           TH EORY OF FASHION The distribution of fashion has been described as a movement,or trickle.the diffusion of influences from cen...
1 comment
Read more

REVIEW ON PATNA CENTRAL

REVIEW OF PATNA CENTRAL   Patna Central is also known as The Mall .It is located in Frazer Road.There are many brands under one roof,and many more to explore.The most attractive is perfume corner.From Versace to Nike every brand of perfume is available here.There are variety of brands in perfumes,clothing,lingerie,handbags,footwear,jewellery,eye wear,beauty products and many more.They also prepare festive collection.Window display are very attractive.They generally follow the concept of VIBGYOR,i.e; violet,indigo,blue,green,yellow,orange and red.  in the above picture shown is the festive collection of central. The arrangements of garments and accessories are also depend on trend and price.The more trendy one is kept in front and the others are beside them,same with the price also higher one is in front and lower one are in back.The majority section is of garments and rest of the things are in 20%.Above arrangement of models in window display ,I found more attrac...
Post a Comment
Read more