FASHION
Fashion involves change novelty,change,and the context of time,place and weaver.'Blumer' describes fashion influence as a process of collective selection whereby the formation of taste derives from a group of people responding collectively to the spirit of times. Central to any definition of fashion is the relationship between the designed product and how it is distributed and consumed.
THEORY OF FASHION
The distribution of fashion has been described as a movement,or trickle.the diffusion of influences from centre to peripherry may be conceived of in hierarichal or in horizontal terms such as:-
A)TRICKLE-DOWN THEORY
B)TRICKLE- ACROSS THEORY
C)TRICKLE- DOWN THEORY
Fashion involves change novelty,change,and the context of time,place and weaver.'Blumer' describes fashion influence as a process of collective selection whereby the formation of taste derives from a group of people responding collectively to the spirit of times. Central to any definition of fashion is the relationship between the designed product and how it is distributed and consumed.
THEORY OF FASHION
The distribution of fashion has been described as a movement,or trickle.the diffusion of influences from centre to peripherry may be conceived of in hierarichal or in horizontal terms such as:-
A)TRICKLE-DOWN THEORY
B)TRICKLE- ACROSS THEORY
C)TRICKLE- DOWN THEORY
TRICKLE-DOWN THEORY
The oldest theory of distribution of fashion has is the trickle -down theory which is described by VEBLEN in 1899. In this theory , a style is first offered and adopted by people at the top strata and gradually becomes accepted by those lower in the strata.EXAMPLES- hippie wear,Monochrome ,Pillbox hat, Barbara bush's pearls, Nancy ragon's red.
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| hippie wear |
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| pill box hat |
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