Trickle across and Trickle up theory

TRICKLE-ACROSS THEORY

Proponents of the trickle across theory claim that fashion moves horizontally between groups on similar social levels.

In this theory, there is little lag time between adoption from one group to another. EXAMPLES:- aviator glasses, kimonos,bold bottoms and many more.

kimono

aviator sunglasses

bold bottom

TRICKLE-UP THEORY

The trickle up theory or bubble up pattern is the newest of fashion movement theories.In this theory the innovation is initiated from the street , so to speak and adopted from lower income groups; thus the movement is from the bottom up.EXAMPLE:- pea jackets, khaki pants,leather jackets, punk look,t-shirts,ripped jeans.

RIPPED JEANS

KHAKI PANT

LEATHER JACKET

PUNK LOOK

T-SHIRT

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FASHION AND ITS THEORY.

FASHION Fashion involves change novelty,change,and the context of time,place and weaver.'Blumer' describes fashion influence as a process of collective selection whereby the formation of taste derives from a group of people responding collectively to the spirit of times . Central to any definition of fashion is the relationship between the designed product and how it is distributed and consumed. TH EORY OF FASHION The distribution of fashion has been described as a movement,or trickle.the diffusion of influences from centre to peripherry may be conceived of in hierarichal or in horizontal terms such as:- A) TRICKLE-DOWN THEORY B) TRICKLE- ACROSS THEORY C) TRICKLE- DOWN THEORY TRICKLE-DOWN THEORY The oldest theory of distribution of fashion has is the trickle -down theory w

VOGUE India

VOGUE(INDIA) Vogue India is the indian edition of the monthly fashion and lifestyle magazine called vogue.It is the 17th international edition of vogue and the first edition in South Asia.Vogue India is published by Conde Nast India Pvt.Ltd,a 100% owned subsidery of conde nast international.Vogue India was the first magazine released in India that is foreign owned. The cheif editor is ''Priya Tamma'' and the publisher is ''Dilshad Arora''. Vogue is the monthly issued magazine. It is a English magazine.The magazine was founded in 2007.The first issue of India was on 'October 2007',which was released in '20 September 2007'.The first cover page feature'' Bipasha Basu,Gemma Ward and Priyanka Chopra'' on the regular cover and Monikangana Dutta,Pritty Zinta and Lakshmi Menon on the gatefold cover.The cover was shoot by photographer Patrick Demarcheliar. first cover page and gatefold cover of vogue india september 2018

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