Skip to main content

INDIAN CASUAL WEAR AND ITS MARKET SIZE

INDIAN CASUAL WEAR 

Indian casual wear market is rising segment in Indian market.Changing lifestyle,the comfort seeking middle class with high disposable income and increasing urbanization has lead to casualization. Casual wear is a broad movement in India and classified into sub categories:-Rugged casual,dressy casual,business casual,smart casual,active casual,sporty casual.Denims,t-shirts cover the vast market in casual wear.

MARKET SIZE 

Within the overall apparel market,the Indian casual wear has evolved significantly over the last couple of year.The industry had witnessed rapid growth,triggered by increasing usage of casual wear by fashion conscious employees.Men's wear accounted for 41%,women's wear accounted for 38% and kids wear accounted for 21%.Women's wear expected to grow at CGAR of 9.9% to reach Rs.2,86,456 crore by 2026.Men's wear is expected to grow at a CGAR of 9% to reach Rs.1,61,570 crore in 2026.One of the main key of success of casual wear is constantly innovating the new products range which includes wide range of styles in term of prints designs and fabrics so as to match the changing preferences.





 

Comments

Post a Comment

Popular posts from this blog

Trickle across and Trickle up theory

TRICKLE-ACROSS THEORY Proponents of the trickle across theory claim that fashion moves horizontally between groups on similar social levels.                    In this theory, there is little lag time between adoption from one group to another. EXAMPLES:-   aviator glasses, kimonos,bold bottoms and many more. kimono aviator sunglasses bold bottom TRICKLE-UP THEORY The trickle up theory or bubble up pattern is the newest of fashion movement theories.In this theory the innovation is initiated from the street , so to speak and adopted from lower income groups; thus the movement is from the bottom up. EXAMPLE:-  pea jackets, khaki pants,leather jackets, punk look,t-shirts,ripped jeans. RIPPED JEANS KHAKI PANT LEATHER JACKET PUNK LOOK T-SHIRT
Post a Comment
Read more

FASHION AND ITS THEORY.

                                                          FASHION Fashion involves change novelty,change,and the context of time,place and weaver.'Blumer' describes fashion influence as a process of collective selection whereby the formation of taste derives from a group of people responding collectively to the spirit of times . Central to any definition of fashion is the relationship between the designed product and how it is distributed and consumed.                                                                           TH EORY OF FASHION The distribution of fashion has been described as a movement,or trickle.the diffusion of influences from cen...
1 comment
Read more

REVIEW ON PATNA CENTRAL

REVIEW OF PATNA CENTRAL   Patna Central is also known as The Mall .It is located in Frazer Road.There are many brands under one roof,and many more to explore.The most attractive is perfume corner.From Versace to Nike every brand of perfume is available here.There are variety of brands in perfumes,clothing,lingerie,handbags,footwear,jewellery,eye wear,beauty products and many more.They also prepare festive collection.Window display are very attractive.They generally follow the concept of VIBGYOR,i.e; violet,indigo,blue,green,yellow,orange and red.  in the above picture shown is the festive collection of central. The arrangements of garments and accessories are also depend on trend and price.The more trendy one is kept in front and the others are beside them,same with the price also higher one is in front and lower one are in back.The majority section is of garments and rest of the things are in 20%.Above arrangement of models in window display ,I found more attrac...
Post a Comment
Read more