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INDIAN CASUAL WEAR AND ITS MARKET SIZE

INDIAN CASUAL WEAR 

Indian casual wear market is rising segment in Indian market.Changing lifestyle,the comfort seeking middle class with high disposable income and increasing urbanization has lead to casualization. Casual wear is a broad movement in India and classified into sub categories:-Rugged casual,dressy casual,business casual,smart casual,active casual,sporty casual.Denims,t-shirts cover the vast market in casual wear.

MARKET SIZE 

Within the overall apparel market,the Indian casual wear has evolved significantly over the last couple of year.The industry had witnessed rapid growth,triggered by increasing usage of casual wear by fashion conscious employees.Men's wear accounted for 41%,women's wear accounted for 38% and kids wear accounted for 21%.Women's wear expected to grow at CGAR of 9.9% to reach Rs.2,86,456 crore by 2026.Men's wear is expected to grow at a CGAR of 9% to reach Rs.1,61,570 crore in 2026.One of the main key of success of casual wear is constantly innovating the new products range which includes wide range of styles in term of prints designs and fabrics so as to match the changing preferences.





 

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